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The web site anpro.co.uk has the following in the web page, "ANPRO is an international consulting group specialising in accelerated performance improvement." I saw that the webpage also stated " PLAY A VIDEO OF OUR CLIENTS TALKING ABOUT ACCELERATED PERFORMANCE IMPROVEMENT." They also said " What is it like working with ANPRO? What results come from working with ANPRO? What is different about ANPRO? Our clients fall into two main categories, corporate and private-equity. In both cases our clients already have a strategy, our focus is accelerating and securing its implementation." The meta header had Accelerated Improvement as the first optimized keyword. This keyword is followed by Organisational Performance, ANPRO, and your partner which isn't as important as Accelerated Improvement. The other words anpro.co.uk used was in creating value.